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Students learn how to create customer value, target the correct market, and. Download and read online principles of marketing philip kotler. Customer relationship management and partner relationship management. Learn how to create value and gain loyal customers. Kotler on marketing is a central compendium of big marketing ideas in my opinion. Successfully marketing your english language school marketing. Dennis dunlap ceo, american marketing association marketing 3. As the world changed over the past decades because of the technology evolution, so did marketing. Marketing guru philip kotler and global marketing strategist milton kotler show you how to survive rough. Distinguished marketing educator award nagrody honorowego wykladowcy marketingu, 1985, leader in.
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